January 11, 2018
Expanding a business internationally can be challenging and tedious. Fortunately, having the advice of a trademark attorney can ease the process for business owners who have embarked on such a titanic task. However, anyone who has succeeded in taking their brand abroad can tell you how beneficial it is to internationalize your brand and distribute your product in another country.
Positive Brand Image
Companies that have accomplished their goal of expanding their trademark internationally usually have a positive brand image. As a result, their distinctive mark establishes in the market. Internationalization is synonymous with bravery, strength, and growth. These characteristics can be very useful when developing advertising strategies. The fact that a product has been successfully distributed in multiple countries can make it immediately appealing to consumers.
Internationalization Means Growth
Usually, trademarks grow when companies take their products abroad. When a company enters a new market, it is an opportunity for the entire organization to boost profits. The number of workers might increase as well, which can allow the company to take advantage of new business opportunities and continue growing.
Much More Independence
Internationalization can also allow a business to no longer depend exclusively on customers in in one country. Therefore, if there is a drop in demand in one country, the company can rely on other markets to offset the loss in revenue.
Keep Pace with Big Companies
Big companies frequently have more aggressive marketing strategies and higher profits than smaller ones. Going abroad can prevent the small fish from being eaten by the big ones. Registering a trademark in another country can increase its chances of increasing profit.
Internationalization can also enable businesses that sell technology-related products to export their merchandise to countries that are not as technologically advanced. This can help them maintain sales and distribute a product that might be obsolete in their domestic market.
A similar solution exists for companies that offer seasonal products in their domestic market. The internationalization of a trademark can allow them to sell leftover seasonal products in other countries and exploit potential international demand throughout the entire year.
When a company offers its products and services in another country, it has a higher chance of becoming more competitive than those that only operate in one country. Besides, international trademarks can increase profits and employ more people.
This is another advantage of taking your trademark abroad. Companies must increase production as their number of clients increases. Boosting the level of production can help you achieve economies of scale, which often lowers the cost of producing each unit.
Overcome Economic Difficulties
Having an international trademark can be useful during economic downturns. Companies that have expanded their geographic coverage are often more competitive and can reach a wider target market than those that only operate nationally. That is why they can prosper even in times of recession.
Adapt to Changes
When a product becomes an international trademark and offers their products and services in another country, there are a host of economic, political, social, cultural, and judicial aspects of the business they need to tend to. That is why most companies feel tempted to hire the services of a trademark attorney, who can help strengthen the company and prepare it to international markets. Adapting to changes can be very useful, especially when it comes to international markets, as they can often be more demanding than a company's domestic market.
If you want legal advice so you can take your trademark abroad, do not hesitate to contact AGT Attorneys, as we have the right trademark attorney for your case. For more information, call +57 1 702-3671 or complete the form in the "Contact" section of our website. Our trademark attorneys will gladly assist you. Remember you can also subscribe to our newsletter to stay up to date with our latest news. Find us on Facebook at AGT Attorneys and follow us on Twitter @AttorneysAGT.
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