March 14, 2018
When you want to expand your business beyond your country boundaries, it is necessary that you safeguard the distinctive sign of your good, enterprise or service in the new territory. At that moment is when the protection of international trademarks tools become essential. One of these tools is the Madrid System, through which it is possible to make the trademark registration in different countries. This modality allows your brand to be protected from being used by a third party without authorization.
Madrid System is a mechanism of presentation and management of trademarks for the achievement of an international registration. This treaty is administered by the World Intellectual Property Organization (WIPO) and it is governed in accordance with two agreements: Madrid Agreement and the Madrid Protocol; countries and intergovernmental organizations adhered to them, conform the Madrid Union. When the creator of a brand performs the registration process, his invention will be protected and sheltered, so that the creator will be confident without the worry that someone else uses his ideas as their own or that a third party wants to register a brand with a name that already exists.
Advantages of the International Trademark ProtectionOne of the benefits of the Madrid System is that it gives the opportunity of protecting a trademark in many countries around the world, among which the owner is able to select the ones that suit; for this, just need to present a written request in only one language and the payment receipt of a single rate. If we compare this procedure with the choice of doing one request for each country individually, we can notice that the protection of international trademarks through the Madrid System has an advantage in terms of the number of procedures, complexity, time and money invested. Likewise, if you need to make any modification after the registration, like the holder's name or address, it can be done through one single procedure.
The protection of international trademarks through the Madrid System, covers a wide geographical area, since it allows to protect your distinct sign in the 113 territories of its 97 members, that represent more than an 80% of the world trade, among which are: the African Intellectual Property Organization (AIPO), the Europe Union (EU), most of the developed countries and developing countries.
Another positive aspect of the system of protection of international trademarks is that makes the renovation process easier because you have to ensure only one deadline, instead of having one for each selected country; so that, once the procedure is done, the protection of international trademarks will apply to all the chosen countries. If your business expands to other countries that belong to the Madrid Union, you can include them at any time through an extension request, therefore, your trademark will be protected as your company is growing.
Steps to Make the Protection of International Trademarks Registration
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